Why invest?
Saga provides exceptional products and services for people over 50, a generation that define themselves by attitude, aspiration and adventure, not by age. Our strategy is focused on delivering long-term value for shareholders by returning the business to sustainable growth and reducing debt.
Why invest?
Saga Shareholder Services
The Saga Shareholder Services Portal allows shareholders to manage their shareholding easily and securely online.
Visit portal
Our strategy
Saga’s management team announced a new strategy in September 2020, Transforming Saga - Experience is Everything. The strategy is designed to build the foundations required to reposition and modernise Saga, drive long-term shareholder value and allow us to continue to create and deliver specialist products and services for people over 50.
Strategy