Our purpose is to deliver exceptional products and service to meet the needs of older people. We are a marketing, content and distribution business with unique customer insights that help us build deep and long-lasting relationships.

Creating value using our distinctive strengths

Saga continues to invest in the core assets which set us apart and drive our long-term value creation. Our strengths are central to the functioning of the Saga model, execution of our strategy and ultimately, the delivery of value to our key stakeholders.

Our colleagues and culture

Our people are what makes us special and we are committed to building a culture that creates a true sense of belonging, enabling our colleagues to feel empowered to the their best work.

Our brand

The Saga brand is exceptionally well recognised among people aged over 50 in the UK and is often a key point of differentiation in the highly competitive markets we operate in. Our commitment to excellent service provides peace of mind and reassurance for our customers, building trust and creating loyalty, which in turn encourages them to return time after time.

 

Our customers and insight

Our customers are the reason Saga exists and we aim to provide them with truly exceptional experiences at each and every interaction with us. Supported by our unique insights, we continually strive to develop high-quality products and services specifically tailored for this fast-growing, under-served and ever-changing group.

Supplier partnerships

We aim to develop deep, mutually beneficial, long-term relationships with our partners and suppliers, allowing us to leverage their specialist expertise, resources and capital. These partnerships are integral in providing the best possible products and services to our customers.

Proprietary data and technology 

The size of our database, and the depth of information we hold, is one the Group's core assets. The continual expansion and enhancement of this data enables us to increase the frequency and quality of the communication with our customers, providing an opportunity to not only attract new customers, but also promote a greater range of products and services to our existing customers.

Delivered through the Saga model 

A strong brand: The Saga brand is both highly trusted and well recognised within its target demographic. 

Differentiated products: We listen to our customers to design and deliver high-quality, differentiated products and services that resonate with them, giving them a compelling reason to come to Saga and to stay. 

Unique route to market: Saga’s proprietary database, marketing model and compelling propositions provide direct access to both existing and new customers across multiple channels. 

Outstanding service: Our customers know what good service looks like, expect the best, and recognise when they get it. We monitor feedback and the quality of our customer service provided by our in-house and third-party teams to ensure we always deliver exceptional experiences.