Why invest?

How we are different

Saga focuses on people over 50, the fastest-growing, most affluent and influential segment in the UK. Our deep customer insight gives us a unique view into our customers' lives. We exist to deliver exceptional experiences for these customers every day, while being a driver for positive change in our markets and communities.

The model works

We offer differentiated products and services, underpinned by a trusted brand. Our business model is capital efficient and cash generative, providing flexibility to balance investment in our brand and businesses with debt reduction and delivery of long-term returns to shareholders.

Confidence in future delivery

We have a clear and compelling strategy, focused on returning the business to growth through maximising our existing businesses, reducing debt while step-changing our ability to scale, and positioning Saga as ‘The Superbrand’ for older people. This will create a truly customer-orientated experience and continue to drive longer and deeper relationships with our customers.

You can watch a video of our CEO, Euan Sutherland, outlining our growth plan below: